About Us

At Oraani, we believe that elegance lies in simplicity — and quality should never be compromised. Born under the vision of our parent company, Silver Impex, we are a direct-to-consumer (D2C) jewelry brand dedicated to crafting premium silver and gold chains that speak to modern minimalism and everyday luxury.

What sets us apart?

Unlike traditional retailers, we control the entire journey — from sourcing the finest precious metals to designing, manufacturing, and delivering our pieces directly to you. This vertical integration allows us to eliminate middlemen, offer honest pricing, and maintain unwavering quality control at every step.

Our Origin

Our journey began in the narrow by lanes of Agra, where for over 25 years, Silver Impex quietly supplied handcrafted silver and gold ornaments to some of India’s biggest jewelry houses. We were the name behind the shine — trusted by businesses, yet unknown to the end customer.

But as the world evolved, we asked ourselves a question:

Why shouldn’t the people wearing our chains know who made them?

That question sparked the birth of Oraani — a modern brand built on traditional roots. By going direct-to-consumer, we’re cutting out the middlemen and putting the power back where it belongs — in your hands.

We launched Oraani with a simple mission:
Make high-quality, ethically crafted jewellery accessible and affordable, without sacrificing style or standards.

Why Choose Us?

Direct from Manufacturer

We’re not just a brand — we are the manufacturer based in Agra. This means you get factory-direct prices, fewer markups, and the assurance that your jewellery is made by skilled hands with decades of experience.

Certified Precious Metals

All our chains are made using 100% certified 925 sterling silver and 22K/18K hallmarked gold, ensuring purity, authenticity, and lasting value.

Timeless Designs, Built to Last

Our in-house design team blends traditional craftsmanship with modern aesthetics, creating chains that suit both classic and contemporary styles.

Transparent Pricing

No inflated retail markups. No gimmicks. Just premium jewellery at fair prices.

Ethically Made, Sustainably Driven

As part of the Silver Impex legacy, we are committed to ethical sourcing, eco-friendly packaging, and fair labor practices — because luxury should feel good inside and out.